Benchmark Public Relations and Media Policy


Benchmark Group of Companies Public Relations and Media Policy Guidelines aim to ensure consistency, transparency, and professionalism in all interactions with the media, stakeholders, and the public. These guidelines outline the responsibilities and procedures for employees and contractors when engaging with the media or representing the company in public forums.


This policy applies to all employees, contractors, and representatives of Benchmark Group of Companies who engage with the media or participate in public relations activities on behalf of the company.

Policy Guidelines:

1. Designated Spokespersons:

a. Only designated spokespersons, as authorized by Benchmark Group of Companies' senior management or public relations department, are permitted to speak to the media on behalf of the company.

b. All media inquiries should be directed to the designated spokespersons, who will coordinate responses in consultation with relevant departments or individuals.

2. Accuracy and Transparency:

a. Employees and contractors representing Benchmark Group of Companies in public forums must ensure that all information provided is accurate, truthful, and consistent with the company's official messaging.

b. Transparency is key. Employees and contractors should disclose their affiliation with Benchmark Group of Companies when speaking publicly about company-related matters.

3. Media Interviews and Statements:

a. Media interviews should be arranged and coordinated through the public relations department or designated spokespersons.

b. Employees and contractors participating in media interviews should prepare talking points in advance and adhere to approved messaging.

c. Refrain from providing speculative or unauthorized information during media interviews. If uncertain about a question, defer to designated spokespersons for clarification.

4. Social Media and Online Presence:

a. When engaging in personal social media activities, employees should make it clear that their views are personal and do not represent Benchmark Group of Companies.

b. Exercise caution when discussing company-related matters on personal social media accounts to avoid misinterpretation or potential harm to the company's reputation.

5. Crisis Communication:

a. In the event of a crisis or emergency situation, all communication with the media should be coordinated and managed by designated spokespersons in consultation with senior management.

b. Employees and contractors should refrain from making public statements or comments regarding crisis situations without prior approval from designated spokespersons or senior management.

5. Confidentiality and Proprietary Information:

a. Protect confidential and proprietary information of Benchmark Group of Companies.. Refrain from disclosing sensitive information to the media or public without proper authorization.

b. Consult with the public relations department or legal counsel if unsure about the appropriateness of disclosing certain information.